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Evaluation of Ski Center Services in Greece based on the Multiattribute Measurement Model of Attitudes

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Author(s): Theophilos Masmanidis | Chris Vassiliadis | John Mylonakis

Journal: Journal of Social Sciences
ISSN 1549-3652

Volume: 2;
Issue: 3;
Start page: 81;
Date: 2006;
Original page

Keywords: SERVQUAL dimensions | multiattribute attitude measurement model | ski centers

ABSTRACT
The scope of this study was to evaluate ski center services in Greece. Our research sample consists of n=1,614 visitors in 11 of the largest ski centers in Greece. The 22-item SERVQUAL standard questionnaire has been used, with each item classified based on five quality-assessment dimensions. In order to assess ski center offered services, the Multiattribute Attitude Measurement Model has been used. The values gathered by applying this model were used as reference values for ski center evaluation. Ski centers have then been ranked based on their total attitude score. The paper provides administrative suggestions on improving center offered services.
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