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Experiential Marketing: Changing xperiential Paradigm for Marketers

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Author(s): Dr. Ashutosh Nigam

Journal: International Journal of Computer Science and Management Studies
ISSN 2231-5268

Volume: 11;
Issue: 02;
Start page: 200;
Date: 2011;
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Keywords: Market Strategies | CRM | Paradigm for

ABSTRACT
With changing economics of customer relationshipsthere is needed to implement new solutions andstrategies that address these changes. Experientialmarketing helps in the extraction of hidden predictiveinformation from large databases organizations canidentify valuable customers, predict future behaviors,and enable firms to make proactive, knowledge-drivendecisions. It helps smooth the process when variousrepresentatives of seller and buyer companiescommunicate and collaborate.

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