Academic Journals Database
Disseminating quality controlled scientific knowledge

Facebook Pages and the Effects of Reputation Management

ADD TO MY LIST
 
Author(s): Nicoleta Ciacu | Tanase Tasente

Journal: Acta Universitatis Danubius : Communicatio
ISSN 1844-7562

Volume: 7;
Issue: 1;
Start page: 33;
Date: 2013;
Original page

Keywords: Facebook pages | brand | image | social media | reputation management

ABSTRACT
This paper aims to identify the categories which own the largest number of Facebook pages as well as the Romanian Facebook pages which have the largest number of fans. Another aim of this study is to analyse the categories generating the largest number of fans on their official Facebook pages, the increase of the number of fans in the last month and the Facebook pages generating the biggest feedback among their fans. The data was collected by using Social Media analysis sites, such as www.socialbakers.com and www.facebrands.ro. The study sample comprises 20 Facebook pages with the largest number of fans.
Affiliate Program      Why do you need a reservation system?