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FASHION THE KITCHEN: CAST IRON STOVES THE PROVINCE OF QUEBEC, 1900-1914

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Author(s): Lisa Baillargeon | Patrice Gélinas

Journal: Essays in Economic & Business History
ISSN 0896-226X

Volume: 28;
Issue: 1;
Date: 2010;
Original page

ABSTRACT
The role of aesthetics in the marketing strategies of Quebec’s foundries and retailers at the beginning of the 20th century is not well known. This qualitative analysis of published cast iron stove advertisements suggests that the use of aesthetics to market stoves was far more elaborate than the simple alignment with trendy or classic style categories. In fact, aesthetics were the cornerstone of advertising activities aimed at developing and capitalizing on various market segments at a time of burgeoning consumerism.
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