Academic Journals Database
Disseminating quality controlled scientific knowledge

THE FAT BODY ON VEJA MAGAZINE: A DISCOURSIVE ANALYSIS

ADD TO MY LIST
 
Author(s): Tânia Augusto PEREIRA

Journal: Signum: Estudos da Linguagem
ISSN 1516-3083

Volume: 16;
Start page: 99;
Date: 2013;
Original page

Keywords: Discourse Analysis | Veja magazine | body | memory discursive.

ABSTRACT
In this article, we investigate the discourse of Veja magazine onthe “battle” with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat. To this end, we selected the corpus of analysis covers two of Veja magazine. Our text is grounded in theoretical and methodological devices of French Discourse Analysis. In this field theoretical discourse, understood as “structure and event,” lies in two dimensions: the linguistic and socio-historical. Therefore, its interpretation cannot ignore the discursive memory.
Why do you need a reservation system?      Affiliate Program