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FEATURES OF USING THE VIRAL MARKETING IN DEVELOPMENT OF MARKET ACTIVITY OF MODERN COMPANIES Особенности применения вирусного маркетинга в развитии рыночной деятельности современных предприятий

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Author(s): Kostareva A. M. | Starkova N. O.

Journal: Polythematic Online Scientific Journal of Kuban State Agrarian University
ISSN 1990-4665

Issue: 88;
Start page: 185;
Date: 2013;
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Keywords: VIRAL MARKETING | MARKETING COMMUNICATION TOOLS | ADVERTISEMENT | TARGET AUDIENCE | ONLINE COMMUNICATIONS

ABSTRACT
The timeliness and appropriateness of the introduction and use of viral marketing in business of aiming for success enterprises on the modern market have been proved. The forms and special characteristic of viral marketing have been research. The recommendations for the use of viral marketing techniques in the marketing strategy of the company, alone or in conjunction with conventional tools of marketing communications have been given. Specific proposals to improve the system of monitoring the effectiveness of marketing communications activities of the enterprise have been made
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