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Financial Aspects of Loyalty Programmes Implementation

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Author(s): Agnieszka Woś

Journal: Contemporary Economics
ISSN 2084-0845

Volume: 3;
Issue: 4;
Start page: 1;
Date: 2009;
Original page

ABSTRACT
Financial aspects of implementation of loyalty programmes are the most crucial factors moldings their effectiveness. The following article covers costs of loyalty programmes and stages of their creation and functioning in companies. It also interprets the part of „KIMSF 13 – Loyalty Programmes” which deals with the ways of recognizing income in case of granting promotional points to the customers.
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