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Flash! Mobs in the Age of Mobile Connectivity

Author(s): Judith A. Nicholson

Journal: Fibreculture Journal
ISSN 1449-1443

Issue: 6;
Date: 2005;
Original page

Keywords: flash mobs | mobile communication

Flash mobbing shone briefly and brilliantly in cities around the world in summer 2003. Each flash mobbing was comprised of a public gathering of strangers and acquaintances organised via email and texting. Once gathered, flash mobbers performed a quirky stunt and then quickly dispersed. Why did a trend often described as ‘silly fun’ become hotly contested? This paper argues that the conjuncture in flash mobbing of mobile texting, targetted mobbing and public performing—and the popularization of the trend in urban public spaces at this juncture in history—made it a significant moment in the history of mobile communication.
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