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Foreign Markets Entry Mode Decision for Italian Small and Medium-Sized Enterprises

Author(s): Fabio Musso | Barbara Francioni

Journal: International Journal of Business and Management
ISSN 1833-3850

Volume: 7;
Issue: 2;
Date: 2012;
Original page

Using a resource-based view model, this paper examines the main factors influencing Small and Medium-SizedEnterprise (SME) international entry mode selection. In addition, a possible relationship between firmsbelonging to industrial districts and the entry mode choice has been verified. Data for the analysis of this studywere collected interviewing 221 owners/managers of SMEs in Italy. Results showed that entry mode decisionsare mainly influenced by firm specific factors. Furthermore, the study does not support the hypothesis of aconnection between the firm’s belonging to an industrial district and firms’ behavior in entry mode selection.This study has made it possible to detect by a resource-based perspective the main factors influencing the choiceof entry modes.

Tango Jona
Tangokurs Rapperswil-Jona

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