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FUTURE OF AIR TRAVEL INDUSTRY: RELATION OF GROWTH AND CONSUMER SATISFACTION

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Author(s): Mansoor Nazir Bhatti | Muhammad Imran Qureshi | Khalid Zaman

Journal: International Journal of Economics and Research
ISSN 2229-6158

Volume: I;
Issue: 1;
Start page: 19;
Date: 2010;
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Keywords: Airline Industry | Consumer Satisfaction | Future Growth | US Airlines | European Airlines

ABSTRACT
The present research paper investigates the airline industry’s present and future states in relation to growth and consumer satisfaction. The approach of investigation is secondary data analysis. The sample of the data is collected from various sources from official websites to books and scholarly journals. The U.S. and European airlines are included in the data for analysis because of their history and expansion globally. It was found in the research that both the U.S. and European major airlines have constantly reported either losses or marginal profits in recent history. However, on the other hand, low-cost carriers have mushroomed in both the markets because of their effective marketing strategies. However, it must be noted that major airlines’ as well as low-cost carriers’ future is unpredictable and many see both of them in danger because of increasing oil prices. Overall, the growth chances for low-cost carriers are much higher in both U.S. and European air travel markets and beyond like Africa, Asia Pacific, and Middle East. It is the major airlines from both the settings that are seen to be facing critical challenges in the recent future. For which supply and demand is one single area that must be taken into serious consideration by these airlines because it is this area that has been historically overlooked by major airlines
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