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The GIS and data solution for advanced business analysis

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Author(s): Carmen RADUT

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 12;
Issue: 2;
Start page: 171;
Date: 2009;
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Keywords: Geographical Informatic Systems | business analysis

ABSTRACT
The GIS Business Analyst is a suite of Geographic Information System (GIS)-enabled tools, wizards, and data that provides business professionals with a complete solution for site evaluation, selective customer profiling, and trade area market analysis. Running simple reports, mapping the results, and performing complex probability models are among the capabilities The GIS Business Analyst offers in one affordable desktop analysis solution. Data and analyses produced by The GIS Business Analyst can be shared across departments, reducing redundant research and marketing efforts, speeding analysis of results, and increasing employee efficiency. The GIS Business Analyst is the first suite of tools for unlocking the intelligence of geography, demographic, consumer lifestyle, and business data. It is a valuable asset for business decision making such as analyzing market share and competition, determining new site expansions or reductions, and targeting new customers. The ability to analyze and visualize the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. By combining information, such as sales data of the organization, customer information, and competitor locations, with geographic data, such as demographics, territories, or store locations, the GIS Business Analyst helps the user better understand organization market, organization customers, and organization competition. The business intelligence systems bring geographic information systems, marketing analysis tools, and demographic data products together to offer the user powerful ways to compete in today's business strategies.
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