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Globalisation and public relations: An overview looking into the future

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Author(s): Krishnamurthy Sriramesh

Journal: PRism Online PR Journal
ISSN 1448-4404

Volume: 6;
Issue: 2;
Date: 2009;
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Keywords: public relations | globalisation | global public relations

ABSTRACT
Public relations scholarship is young and evolving. Rapid globalisation has created new opportunities and challenges as well to public relations practice. In turn, public relations education and scholarship has had to adapt and grow quickly from its ethnocentric roots to become more diverse – a process still underway. This essay chronicles the development of the body of knowledge of global public relations broadly defining “culture” with a view to the future.
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