Academic Journals Database
Disseminating quality controlled scientific knowledge

Globalisation and public relations: An overview looking into the future

Author(s): Krishnamurthy Sriramesh

Journal: PRism Online PR Journal
ISSN 1448-4404

Volume: 6;
Issue: 2;
Date: 2009;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: public relations | globalisation | global public relations

Public relations scholarship is young and evolving. Rapid globalisation has created new opportunities and challenges as well to public relations practice. In turn, public relations education and scholarship has had to adapt and grow quickly from its ethnocentric roots to become more diverse – a process still underway. This essay chronicles the development of the body of knowledge of global public relations broadly defining “culture” with a view to the future.
Affiliate Program      Why do you need a reservation system?