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Holistic Marketing of Software Products: The New Paradigm

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Author(s): Dr. Ashutosh Nigam

Journal: International Journal of Computer Science and Management Studies
ISSN 2231-5268

Volume: 11;
Issue: 01;
Start page: 1;
Date: 2011;
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Keywords: Relationship Marketing | Integrated Marketing | Product

ABSTRACT
The software product firms needs to be competent in offeringservices with ever changing demands of the dynamic marketingenvironment. To overcome these barriers, the firms should deployholistic marketing strategies based on the established niche marketsfor specialized software products. Holistic marketing embraces allaspects of software firm’s products and customized solutions. Theconcept stresses on the interrelationship with the stakeholders toachieve distinction with core focus towards the customerrequirements.

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