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How are individualism and collectivism measured?

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Author(s): Cozma, Irina

Journal: Romanian Journal of Applied Psychology
ISSN 1454-8062

Volume: 13;
Issue: 1;
Start page: 11;
Date: 2011;
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Keywords: validity | organizational culture | measurement | individualism | collectivism

ABSTRACT
The cross-cultural research abound in instruments used to measure individualism and collectivism (27 scales measures various forms of individualism and/or collectivism; Oyserman et al., 2002). The present article takes a closer look at two of the most widely used measures in this literature (Singelis, Triandis, Bhawuk, and Gelfand, 1995; Triandis and Gelfand, 1998) and hilights their psychometrical strenghs and limitaions (reliability, validiy, and measurment equivalence). The article aims to increase awerenss regarding the psychometric properties of the measures reseahers use in cross-cultural setting as no measure is infallible.
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