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Importance of apparel store image attributes: Perceptions of female consumers

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Author(s): Elizabeth M Visser | Ronel Du Preez | Hester S Janse Van Noordwyk

Journal: South African Journal of Industrial Psychology
ISSN 0258-5200

Volume: 32;
Issue: 3;
Start page: 87;
Date: 2006;
Original page

Keywords: Store image | Female consumers | Store attributes

ABSTRACT
This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.
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