Academic Journals Database
Disseminating quality controlled scientific knowledge

IMPORTANCE OF ENGLISH LANGUAGE AND SPECIALIZED ENGLISH LANGUAGE COMPETENCES DEVELOPMENT FOR PROMOTING ROMANIA FROM THE TOURISTIC POINT OF VIEW

ADD TO MY LIST
 
Author(s): Liliana POPESCU | Romeo Catalin CRETU | Ana-Maria-Loredana PREDA1

Journal: Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
ISSN 2284-7995

Volume: 12;
Issue: 3;
Start page: 149;
Date: 2012;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: English | tourism | agro-tourism | promotion strategy

ABSTRACT
Tourism is a very important industry in the economy of a state. Any type this might be the globalization process has significantly contributed to the development of entire areas that until recently we had no idea they existed. Tourism is done at a large scale, internationally and by people with different income levels. The opportunity of Romania has from the touristic point of view is that it may be promoted by numerous strategies, although these strategies must be communicated through image, sound and last but not least through language. In order to attract as many tourists we need to use English – both written and spoken. Our study shall highlight the importance of English in the development of the Romanian tourism, representing a mandatory promotion element for tourism agencies that represent us in international tourism fairs, events and in the online environment.
Save time & money - Smart Internet Solutions      Why do you need a reservation system?