Author(s): Alireza Pakdin Amiri | Morteza Pakdin Amiri | Mojtaba Pakdin Amiri
Journal: Journal of Applied Sciences
ISSN 1812-5654
Volume: 9;
Issue: 15;
Start page: 2786;
Date: 2009;
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Original page
Keywords: fuzzy TOPSIS | e-banking | strategic | technical | Operational
ABSTRACT
Purpose of this study was an investigation and explanation of effective factors on improving e-banking by using Fuzzy TOPSIS in Parsian bank. Based on, it reviewed literature of e-banking in special. Instruments of collecting data were documents and interviews, to explain effective factors on improving the e-banking by emphasize on fuzzy TOPSIS. This method is presenting aiming at solving MCDM problems in which the weights of criteria are unequal. The results are showed in the entire factors; operational, technical and strategic have the most effect on Improving of e-banking. With other words, this bank for endurance in the competitive situation needs to promote e-channel specific marketing, rapid delivery of services, responsive customer service, 24 h availability of services, systems and channels integration, security, having multiple channels, mixed strategy selection of vendors and systematic change management.
Journal: Journal of Applied Sciences
ISSN 1812-5654
Volume: 9;
Issue: 15;
Start page: 2786;
Date: 2009;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: fuzzy TOPSIS | e-banking | strategic | technical | Operational
ABSTRACT
Purpose of this study was an investigation and explanation of effective factors on improving e-banking by using Fuzzy TOPSIS in Parsian bank. Based on, it reviewed literature of e-banking in special. Instruments of collecting data were documents and interviews, to explain effective factors on improving the e-banking by emphasize on fuzzy TOPSIS. This method is presenting aiming at solving MCDM problems in which the weights of criteria are unequal. The results are showed in the entire factors; operational, technical and strategic have the most effect on Improving of e-banking. With other words, this bank for endurance in the competitive situation needs to promote e-channel specific marketing, rapid delivery of services, responsive customer service, 24 h availability of services, systems and channels integration, security, having multiple channels, mixed strategy selection of vendors and systematic change management.
