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Industry Risk: Main Factor of the Investment Decision Sustainability

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Author(s): Felicia Alina DINU

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 15;
Issue: 2;
Start page: 346;
Date: 2012;
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Keywords: industry risk | investment | model | sustainability | SMEs

ABSTRACT
Organizations are veritable decision machines, whose performance depends significantly on the management optimization methods. Today, the business environment characterized by continuous, rapidly and unpredictable changes, require complex approaches on investment decision substantiation. One of the actual decision making challenges aims the development of a sustainable organizational management. This paper analyzes the sensitivity of investments sustainability on industry risk value. The Romanian SMEs empirical study highlights significant influences of the business area risk on management decisions sustainability.
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