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THE INFLUENCE OF CORPORATE REPUTATION AND MARKET COMPETITION ON COMPANY’S GROSS PROFIT

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Author(s): MIHAELA CORNELIA SANDU

Journal: Challenges of the Knowledge Society
ISSN 2068-7796

Volume: 3;
Issue: -;
Start page: 915;
Date: 2013;
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Keywords: corporate reputation | competition | gross profit | trend | time series

ABSTRACT
To have a profitable business you have to make a big effort. There are two important things that can influence the profitability of a company: the rivalry among stakeholders or market competition and an important intangible asset, corporate reputation. In this paper I will develop a study about how reputation and competition influence the market position of an important cosmetics business from Romania.
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