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Influence of Social Networking Sites in Brand Development Practices from Marketer’s Prospective

Author(s): Dr. Ashutosh Nigam

Journal: International Journal of Computer Science and Management Studies
ISSN 2231-5268

Volume: 12;
Issue: 02;
Start page: 46;
Date: 2012;
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Keywords: Brand | Social Networking Sites

Popularity of social networking sites with deeperpenetration of internet enables marketers to exploit it asnew emerging medium for brand developing exercises.Interaction of social networking sites with brand results inpositive positioning in prospective and current customerbase. The medium can be exploited by marketers fordeveloping strong brand and pushing their messages outthrough a variety of media. Effective and timely executionin social-media networking sphere will serve a paradigmto differentiate brand, drive brand identity and reputationthrough loyal consumer bases.
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