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INFORMATION DIMENSION VS COMMUNICATIVE DIMENSION EXTENDING THE CONCEPT OF DEFINITION AS WILL SWANSON ACTUALLY ALREADY OVERCOME?

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Author(s): Dulce María Sánchez-Cadena

Journal: Ra Ximhai
ISSN 1665-0441

Volume: 7;
Issue: 3;
Start page: 437;
Date: 2011;
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Keywords: Development | Rural Development | Extension | PSP | Information | Communication

ABSTRACT
Achieve the development of a society entails actions that provide the optimal conditions to be achieved, without exception of sectors (economic, rural, social) and coordinating these activities with the capabilities necessary to carry out and achieve the desired development. However, when development strategies are constructed errors of poorly defined concepts for practical and therefore activities focus only on one dimension, when they meet two what happens? We fall short on assigned tasks and consequently the results are not what they expected and planned development does not progress to the estimated speed.In this short letter, we will explore the definition given by extension Swanson reviewed the concepts that compose to discuss briefly information and communication terms of coverage, terms used on a daily basis in the extension activities undertaken in the field Mexican, and we review other positions to see if others Swanson's vision really is outdated or not.
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