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Information Security Service Branding – beyond information security awareness

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Author(s): Rahul Rastogi | Rossouw Von Solms

Journal: Journal of Systemics, Cybernetics and Informatics
ISSN 1690-4532

Volume: 10;
Issue: 6;
Start page: 54;
Date: 2012;
Original page

Keywords: Issb | Information Security Service Management | Service Management | Information Security Management | Service Branding | Issm | Information Security Service Branding

ABSTRACT
End-users play a critical role in the effective implementation and running of an information security program in any organization. The success of such a program depends primarily on the effective implementation and execution of associated information security policies and controls and the resultant behavior and actions of end-users. However, end-users often have negative perception of information security in the organization and exhibit non-compliance. In order to improve compliance levels, it is vital to improve the image of information security in the minds of end-users. This paper borrows the concepts of brands and branding from the domain of marketing to achieve this objective and applies these concepts to information security. The paper also describes a process for creating the information security service brand in the organization.
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