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Innovation management through knowledge and organizational socialization
Gestión de la innovación a través del conocimiento y la socialización de organización

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Author(s): Cassia Regina Bassan de Moraes | Andréia Abreu | Luana Maia Woida

Journal: Informação & Informação
ISSN 1414-2139

Volume: 17;
Issue: 2;
Start page: 103;
Date: 2012;
Original page

Keywords: Organizational Socialization | Knowledge Management | Innovation Processes

ABSTRACT
Introduction: The organizations’ human dimension, because it is considered that the inset ofpeople into their labor, use and acceptation of the available technological tools, consciousness ofcooperation and into other factors that build the environment, contribute either to execution of theactivities or the construction of knowledge.Purpose: To discuss the factors involved in the organizational socialization that contribute to theprocesses of creating knowledge and innovation at four food enterprises in the city of Marília – SP.Methodology: The research has a qualitative approach using the multiple study case in four foodenterprises from the city of Marília/SP, each one of them of a size: micro, small, medium and largeenterprise. The people of the research were the employees and the owners of the enterprises, whoanswered a semi-structured questionnaire, containing open and close questions, at their workplace.Results: In the innovation processes fulfilled by the enterprises there were difficulties in differentnatures, including those caused by low qualification of the work force when facing the new patternsof doing their activities. However, through the development of the socialization practices focusedon the innovation that occurred, those difficulties were overcome and that allowed them toaccomplish new procedures and to reach the expected results.Conclusions: The studied enterprises revealed great differences regarding the need toinstitutionalize the socialization. An alternative to take advantage of the knowledge and convert it
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