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The Innovative Technique at Thomson

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Author(s): Raveesh Agarwal | Mona Chaudhary | Suryakant Dixit

Journal: American Journal of Economics and Business Administration
ISSN 1945-5488

Volume: 2;
Issue: 2;
Start page: 189;
Date: 2010;
Original page

Keywords: Employee engagement | recession | Vaarta

ABSTRACT
Problem statement: As we continue to ride out of the current economic recession, employee engagement has become a critical business issue for the organization. It is tough time for Thomson Press to enhance its position as leader in printing industry and stay ahead of competition. Key challenges include identifying the areas of improvement and engaging each and every employee of the organization at an individual level so that everyone benefits-the business, the environment and the workforce. Approach: In order to meet the challenges and to sustain its leadership in the market, Thomson has taken a new initiative “Vaarta-an Employee Engagement survey”. To ensure the objectivity of this process and maintain the confidentiality of the responses, Thomson appointed “hrcraft business consultancy”, an external agency which specializes in conducting such surveys for many reputed organizations. Results: The survey identified areas of strength and weakness of the organization to assess levels of employee engagement and set new priorities for its employees and customer services. It helps officers and managers to gain useful insights, on how their team members engage with their team and then to take specific actions to address areas of concern. Equally, senior leadership will get insights on application of policy of the organization to enhance their motivation and drive. Conclusion: The objective of writing this case is to gain insight into the human resource practices being adopted at Thomson Press. This case described a new initiative-“Vaarta”, which will facilitate the organization through engagement of its employees into a high performance workforce during recession period. This will make a significant contribution to improvements in levels of customer satisfaction and business growth. It will help individual officers and managers in identifying specific and positive action steps towards engaging their team and thereby, enhancing and sustaining business performance.
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