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INTEGRATED QUALITY MANAGEMENT OF TOURIST DESTINATIONS IN PROTECTED AREAS, THE CASE OF PIATRA CRAIULUI NATIONAL PARK

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Author(s): Adina Nicoleta CANDREA | Gabriel BRĂTUCU

Journal: Annals of the Stefan cel Mare University of Suceava : Fascicle of the Faculty of Economics and Public Administration
ISSN 2066-575X

Volume: 10;
Issue: Special Number;
Start page: 101;
Date: 2010;
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Keywords: protected areas | tourist destinations | integrated quality management | partnership | Piatra Craiulu

ABSTRACT
In an increasingly competitive marketplace, viable destinations must develop competitive products in aframework of responsible development. Many destinations operate within highly competitive environments wherecustomers have a wide range of choices even within a country or a region. The challenge is for destinations todevelop a service culture, physical environment and a set of products that can satisfy not only first-time visitors butattract repeat visitors. Due to the obstacles of ensuring a quality destination experience many communities aremissing significant opportunities to create productive employment for the residents and realize opportunities forpoverty reduction due to the ineffective planning and management. Maintaining and improving high quality supplyin Romanian tourist destinations situated inside or close to protected areas is fundamental to meeting the challengesof competitors and increasing their market share. Integrated Quality Management (IQM) is an argumentative andefficient method proposed by the European Commission to reach and maintain tourist products and services qualityin destinations. This paper aims to explain how Integrated Quality Management (IQM), as an integratedmanagement tool, can improve the level of sustainability in Piatra Craiului National Park keeping its comparativeadvantages and enabling long-term market competitiveness. Improving the quality of this tourist destination isessential in satisfying tourists' needs, making the local tourism industry more competitive and ensuring that tourismdevelopment is in a balanced and sustainable way.
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