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Internet Banking Adoption in an Emerging Economy: Indian Consumer’s Perspective

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Author(s): Rahmath Safeena | Hema Date | Abdullah Kammani

Journal: International Arab Journal of e-Technology
ISSN 1997-6364

Volume: 2;
Issue: 1;
Start page: 56;
Date: 2011;
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Keywords: internet banking | perceived usefulness | perceived ease of use | risk | India | emerging economy

ABSTRACT
Information technology Services is considered as the key driver for the changes taking place around the world.Internet banking (IB) is the latest and most innovative service and is the new trend among the consumers. The shift from theformal banking to e-banking has been a 'leap' change. This study determines the factors influencing the consumer’s adoptionof internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceivedrisk on use of IB. It is an essential part of a bank’s strategy formulation process in an emerging economy like India. Surveybased questionnaire design with empirical test was carried out. The results have supported the hypothesis.
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