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INTERNET SERVICE MARKETING IN THE HOSPITALITY SECTOR – A CASE STUDY OF VIZERGY HOTELS

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Author(s): Abhishek Kumar Das

Journal: Management Science and Engineering
ISSN 1913-0341

Volume: 2;
Issue: 2;
Start page: 27;
Date: 2008;
Original page

Keywords: Service marketing | Internet | Vizergy | Hospitality Sector | Walcott

ABSTRACT
In this paper we find how internet service marketing in today’s competitive world plays a major role in hospitality sector. This is explained with a case study of Vizergy hotels how they used their internet service marketing to get customers from all around the globe and some of the challenges of its hotels in Manhattan like Walcott facing. The paper also contains strong recommendation at the end to improve their lacking. Key words: Service marketing, Internet, Vizergy, Hospitality Sector, Walcott
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