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Investigate sport clothing’s market segmentation in public sport based on demographic variables

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Author(s): Saeed Sadeghi Boroujerdi | Kaveh Hasani

Journal: The Romanian Economic Journal
ISSN 1454-4296

Volume: XVI;
Issue: 48;
Start page: 37;
Date: 2013;
Original page

Keywords: market segmentation | demographic variables | public sport | sport clothing

ABSTRACT
The aim of this study is to divide the marketplace of sport clothing in public sport based on Demographic variables. The sample was 300 participants that were participated in public sports in several cities in Iran. The research tool was research-made questionnaire that its validity was proven by ten masters of sport management and its internal reliability was the Alfa coefficient of 0.751. To analyze the results, X^2 descriptive and deduction statistics were used. The results revealed that there is no meaningful relationship between age, education and the rate of using sport clothing. Also there’s a meaningful relationship between Gender (gender) and the rate of utilization, between income level and the rate of utilization, and between occupation and the rate of utilization
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