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Investigating the Antecedents of Organizational Identification = Örgütsel Özdeşleşmenin Öncülleri Üzerine Bir Araştırma

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Author(s): İpek Kalemci TÜZÜN | İrfan ÇAĞLAR

Journal: Dogus University Journal
ISSN 1302-6739

Volume: 10;
Issue: 2;
Start page: 284;
Date: 2009;
Original page

Keywords: Organizational Identification | Organizational Identity | Organizational Trust | Turkey | Örgütsel Güven | Örgütsel Kimlik | Örgütsel Özdeşleşme | Türkiye

ABSTRACT
The goal of this paper is to precisely examine the relationship between the attractiveness of organizational identity and strength of identification, and how perceived trust underlines such a possible effect of identity attractiveness on organizational identification (OID). A total of 545 public and private bank employees attended the study. Participants completed measures of organizational identification, organizational trust, and attractiveness of perceived organizational identity. Structural equation modeling and LISREL8.30 (Jöreskog and Sörbom, 1993) was used to assess the research model. The findings show that the relationship between attractiveness of perceived organizational identity (APOI) and identification is mediated by trust, and identity attractiveness does not directly influence the identification strength.

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