Academic Journals Database
Disseminating quality controlled scientific knowledge

Investigating effective factors on multimedia advertising: A case study of travel agencies ,

Author(s): Naser Azad | Seyed Mohsen Seyed Aliakbar | Navab Kordalivand

Journal: Management Science Letters
ISSN 1923-9335

Volume: 2;
Issue: 1;
Start page: 409;
Date: 2012;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: Media Advertisement | Travel agencies | Effectiveness | Effective parameters

Advertisement plays an important role on increasing sales and organizations normally spend significant amount of cost in an attempt to increase profitability. A productive advertisement normally involves various factors and we need to determine the most important ones, very carefully. In this paper, we use a questionnaire-based survey to find the most important factors influencing advertisement. In this paper, we focus on gathering information from the advertisement providers to assess each advertisement plan. The proposed study of this paper uses factor analysis to determine 15 most important factors, which include 42 variables.

Tango Jona
Tangokurs Rapperswil-Jona

     Affiliate Program