Academic Journals Database
Disseminating quality controlled scientific knowledge

Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: An Incheon International Airport case study

ADD TO MY LIST
 
Author(s): Jin-Woo Park | Yu-Jin Choi | Woo-Choon Moon

Journal: Journal of Airline and Airport Management
ISSN 2014-4865

Volume: 3;
Issue: 1;
Start page: 18;
Date: 2013;
Original page

Keywords: Duty-free Shop | Sales Promotion | Behavioral Intentions | Incheon International Airport

ABSTRACT
Purpose: This paper seeks to investigate the effects of sales promotions at airport duty-free shops by testing a conceptual model that considers price, coupons, free gifts, points, satisfaction, value, image, and behavioral intentions simultaneously.Design/methodology/approach: For this testing, structural equation modeling was applied to data collected from duty-free shop users at Incheon International Airport.Findings: Price and coupons were found as significant drivers of customer satisfaction, which was directly related to customer value, image, and behavioral intentions.Originality/value: This paper is the first research that examines the effects of sales promotions at the duty-free shops of Incheon International Airport. The identified sales promotion factors that influence the behavioral intentions of customers at duty-free shops are potentially useful for analyzing the possible trends and changes in duty-free shop customer buying behavior.
Why do you need a reservation system?      Save time & money - Smart Internet Solutions