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Involvement and Loyalty in Recreation Swimming in Greece: Investigating Relationships

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Author(s): Evangelia Kontogianni | Charilaos Kouthouris | Achilleas Barlas | Vasileiοs Voutselas

Journal: International Journal of Sport Management, Recreation & Tourism
ISSN 1791-874X

Volume: 8;
Issue: b;
Start page: 13;
Date: 2011;
Original page

Keywords: involvement | attitudinal loyalty | demographic characteristics | frequency of participation | recreational swimming

ABSTRACT
Present study tested the validity of involvement scale (Kyle et al., 2004), examined differences according demographic characteristics and investigated possible relationships between involvement and attitudinal loyalty in context of recreational swimming. Three hundred and forty nine participants (61.9% females) from a major swimming sport center in northern Greece, completed the three dimensional involvement model of Kyle’s et al (2004), and Armitage & Conner’s (1999) attitudinal loyalty’s instrument. Demographics of the sample and frequency of participation were also recorded. The results indicated high differences (p
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