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J. L. Comaroff & J. Comaroff. Ethnicity, Inc.

Author(s): Samuel Weeks

Journal: Cadernos de Estudos Africanos
ISSN 1645-3794

Issue: 22;
Start page: 179;
Date: 2012;
Original page

Venture-capital outfits run by chiefs; tribal holding companies of precious metals; nations as brands and commercial enterprises; indigenous-themed casinos and shopping malls; amusement parks dedicated to warrior heroes; consultancies that advise clients on how to commodify identity; and culture as intellectual property and patent rights. With these examples in mind, it is obvious that ethnicity has become a new frontier in Late Capitalism. Whereas Marx emphasized the alienation of the commod...
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