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THE KEY POSITIONS OF STRATEGIC MANAGEMENT AT THE ENTERPRISE

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Author(s): Elena BARANOV

Journal: Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
ISSN 2284-7995

Volume: 12;
Issue: 4;
Start page: 35;
Date: 2012;
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Keywords: strategic management | strategicanalysis | corporate of the solution | competitive solutions | functional solutions

ABSTRACT
The external environment in which there are now a variety of forms of economic organization, it is qualitatively different: it is constantly increasing degree of uncertainty, there are unaccounted for risk factors. Management must now be better able to market self-regulation. More and more talk about the new role of management, new approaches to strategic planning and management. The strategy is not only as a tool to study, develop and implement long-term goals and objectives of the industrial, scientific, technical, economic, organizational and social nature, not only as a factor that regulates the activities of the organization until such time as the planned goals and objectives are achieved, but also as a means of communication enterprise with foreign market environment.
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