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Knowledge Management and Database Marketing Applications = Bilgi Yönetimi ve Veritabanlı Pazarlama Uygulamaları

Author(s): Erol EREN | İrem EREN ERDOĞMUŞ

Journal: Dogus University Journal
ISSN 1302-6739

Volume: 5;
Issue: 1;
Start page: 1;
Date: 2004;
Original page

Keywords: Knowledge | Knowledge management | Data | Information | Database marketing | Data warehouse ready to wear retailing | Bilgi | Bilgi yönetimi | Veri | Enformasyon | Veritabanlı pazarlama | Hazır giyim perakendeciliği

The aim of this article is to learn whether database marketing is used as a tool of knowledge management, and to investigate its applications among Turkish ready to wear retailers. The retailers who use knowledge technologies can collect and turn data into useful information and knowledge, and then use them in database marketing systems. This study investigates whether ready to wear retailers have such database marketing systems, and how they set up and work these systems if they have one. There is no doubt that businesses in the information technologies sector would be interested in the topic and the results.
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Tango Rapperswil
Tango Rapperswil