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Kobilerde Elektronik Ticaretin Kullanımı : İstanbul Örneği = The Use of Electronic Commerce in the Small and Medium Scale Organisations : Istanbul Example

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Author(s): Zeki Atıl BULUT | Burçin ÖNGÖREN | Kemal ENGİN

Journal: Dogus University Journal
ISSN 1302-6739

Volume: 7;
Issue: 2;
Start page: 150;
Date: 2006;
Original page

Keywords: SME | E-Commerce | B2B

ABSTRACT
The speed of electronic commerce's spread is being hindered due not only to insufficiency of required infrastructure and investment but also high cost and lack of qualified personnel. Looking from the trade perspective, the volume of B2B electronic commerce is much more important than that of B2C electronic commerce. The aim of this study is to find out the usage frequency and level of electronic commerce, its reason of existence, expected benefits and encountered difficulties from these kinds of commercial activities between SMEs operating in Istanbul, which is a big industrial city. In accordance with this aim, at the first section of the study there exists literature review, and in the second section the results of the questionnaire which has been applied to the SMEs in Istanbul in order to investigate the usage of electronic commerce in SMEs are presented.
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