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THE LINK BETWEEN LOCAL AND GLOBAL MANAGEMENT IN THE RURAL TOURISM

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Author(s): Rodica-Manuela GOGONEA | Cristian-Valentin HAPENCIUC | Irina -Maria DRĂGAN

Journal: Annals of the Stefan cel Mare University of Suceava : Fascicle of the Faculty of Economics and Public Administration
ISSN 2066-575X

Volume: 9;
Issue: 1(9);
Start page: 31;
Date: 2009;
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Keywords: rural tourist product | the rural tourist offer | development principles | European Tourist Market | global management

ABSTRACT
The process of globalization and of lasting tourism’s development aims at the touristy activities placed underthe influence of ecology and of reasonable use of resources.At a nation-wide level it is necessary to apply a rural development p olicy, capable of stimulating the effortsundertaken to bring Romanian villages out of their isolation, to establish regulations allowing for their use, as well asto create institutions functioning for the same purpose, and last but not least, to secure t he existence of fundsappropriated for the desired goal.The role of global management is to gather all individual initiatives in order to channel them towards nationaland international networks, to ensure their accomplishment at easily accessib le standards, both as to how they can berun and for the rural tourist offer.
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