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"Lula is pop!": a critical analysis of a "celebrity" politician

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Author(s): Carolina Matos

Journal: Contemporanea : Revista de Comunicação e Cultura
ISSN 1806-0269

Volume: 1;
Issue: 1;
Start page: 181;
Date: 2003;
Original page

Keywords: Lula | popular culture | post-modernism

ABSTRACT
The essay Lula is pop: a critical analysis of a "celebrity" politician is an initial attempt of stimulating a theoretical debate and further study on the construction of the image of the current president Luis Inácio Lula da Silva in the media. This piece has focused on the element of the "category of experience", and on the emphasis placed by the media on "personal experience", highlighting how these factors played a key part in the construction of the image of Lula as a unique star persona in 2002. Lastly, this debate has been situated within two significant socio-political contexts, which are also the so-called "evils" of post-modernity Western cultures, which have been accused of valuing excessive individualism over solidarity.

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