Author(s): Greco Pietro
Journal: JCOM-Journal of Science Communication
ISSN 1824-2049
Volume: 2;
Issue: 2;
Date: 2003;
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ABSTRACT
A word of warning for scientists: don?t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something magic.
Journal: JCOM-Journal of Science Communication
ISSN 1824-2049
Volume: 2;
Issue: 2;
Date: 2003;
VIEW PDF
DOWNLOAD PDF Original pageABSTRACT
A word of warning for scientists: don?t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something magic.
