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Author(s): Ala MÎNDÎCANU

Journal: Acta Universitatis Danubius : Communicatio
ISSN 1844-7562

Volume: 1;
Issue: 1;
Start page: 79;
Date: 2007;
Original page

Keywords: public administration | management | image | transparence

ABSTRACT
The 21st century can be rightfully entitled “the century ofcommunication”. Today we could not by no means imagine a society without mobile phones, internet or else anything labeled as communication - as a process. The technical literature in the field defines communication as “the fundamental characteristic of the human being, expressing the universal element, and which is different from communication considered as a set of instruments, i.e. those proper tools, techniques and technologies that simplify and amplify the individual – group –oriented process of communication.
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