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The Marketing Potentials of Indigenous Leafy Vegetables in Southeastern Nigeria

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Author(s): Aju P.C. et al.

Journal: International Journal of AgriScience
ISSN 2228-6322

Volume: 3;
Issue: 9;
Start page: 667;
Date: 2013;
Original page

ABSTRACT
In Southeastern Nigeria, Indigenous Leafy Vegetables (ILVs) contribute immensely to the people’s wellbeing. But in spite of their local importance, they have remained unrecognized, unappreciated and hence undervalued. Lack of scientific data on these classes of food is principally responsible for this neglect. The study was therefore undertaken to bridge this knowledge gap and generate information that will stimulate interest in the conservation and development of these vegetables. The marketing potentials of the vegetables formed the main focus of the study. The study was conducted in three out of the five South-east states of Nigeria namely: Imo, Anambra and Ebonyi. Market surveys were conducted monthly for one year in three rural markets randomly selected in each of the three states. The surveys were aimed at identifying the various ILV species on sale in the markets, number of individuals involved in their sales, unit prices of the vegetables, income and profit margins etc. Data was analysed using simple percentages. Twenty-nine vegetable species - 13 wild and16 domesticated - were identified while an average of 42 traders, mainly women was involved in their sales in each market. Average price per kilogram of the vegetables was found to be N119.58. With daily ranges of income and profit margins obtainable per seller per market varying between N750.0 – N1340.52 and N419.55 – N738.27 respectively, it is obvious that marketing of ILVs though associated with low capital outlays has high potentials for profit. Nigerian women can be greatly empowered if serious attention is paid to the development of this trade.

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