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MARKETING STRATEGY AND PRODUCT DESIGN REQUIREMENTS FOR BETTER POSITIONING THE COMPANY CLOTHING INDUSTRY

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Author(s): Snežana UROŠEVIĆ

Journal: Annals of the University of Oradea. Fascicle of Textiles, Leatherwork
ISSN 1843-813X

Volume: XII;
Issue: 2;
Start page: 188;
Date: 2011;
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Keywords: design | marketing | concurrence | clothing industry

ABSTRACT
Harsh concurrence on the international market imposes the need for more effective business dealings of the textile industry companies. The concurrence of the clothing items at the market is very harsh because there is a great number of the producers and consumers. The sales channels of such products are longer and more complex, and the necessity for constant supply in the form of “just in time” is more evident (at the right time, on the right place, in the right form and at the right price). Well-organized design and marketing sector represent the important condition for market orientation of a company and successful product design. Interaction between marketing and design in the production and business dealings of the clothing industry company enables the complete adjustment of the product quality to the needs, demands and special wishes of the consumers.
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