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THE MASS MEDIA INFLUENCE ON THE IMPACT OF HEALTH POLICY

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Author(s): Cătălin BABA | Răzvan M. CHERECHEŞ | Olimpia MOŞTEANU

Journal: Transylvanian Review of Administrative Sciences
ISSN 1842-2845

Volume: 19;
Issue: 1;
Start page: 15;
Date: 2007;
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Keywords: examination | important | programmes | international

ABSTRACT
The theme of this study is a distinct examination of the issues regarding health policy, social representationsand mass media. The analysis of the mass media influence on the impact of health policy leads to a portrayal of therelated programs and the way they are received by citizens through mass media. Owing to the mass media quality tobe an indicator of democracy it is very important to study its role in setting people daily agenda considering how itis able to maintain and create trends merely through recurrent messages. The issues frequently conveyed by mediaindustry influences citizens’ interest with regard to community, producing effects on public policy. We must bear inmind that the more persistent in media they are, the more relevant for community this issues will be. The authorsof the study put forward a method through which diverse programmes can be analysed. A comparative analysis ofmass media and citizens’ social representations and its findings provide information about the influence betweenthem. According to agenda setting theory and many international studies on health policy the authors concludethat mass media institution highly influence the impact of the health policy in health. Moreover, it is important tomention that the impact refers to all the stages of a policy-making: beginning with the problem identification andending with the evaluation of the implementation process.
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