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Do material e do simbólico : capitalismo, imagem e a intermediação cultural pós-modernista

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Author(s): João Valente Aguiar

Journal: Revista da Faculdade de Letras : Sociologia
ISSN 0872-3419

Volume: 20;
Issue: 1;
Start page: 85;
Date: 2010;
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ABSTRACT
In this paper we have a main goal to give relevant clues on the framing of images in the cultural logic of post-modernism. At the same time, we will give space to a brief description on the relation between post-modernism and flexible accumulation, primary support from where our object comes from. Along with this, we conceptualize central dimensions such as the imagetic transmutation, the primacy of image and the effect of dematerialization induced by the image in the perception of social relations. In this way, a conceptual chain is constituted with the purpose of connecting phenomena and social processes only apparently fragmented such as the productive basis of contemporary capitalism, its cultural reality and the place of image in all that wide framing. From an epistemological point of view, one must highlight that all the theoretical work developed here points out to a parallel relation between material and symbolical domains
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