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Measuring Religiosity in Consumer Research from Islamic Perspective

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Author(s): Hamza Khraim

Journal: International Journal of Marketing Studies
ISSN 1918-719X

Volume: 2;
Issue: 2;
Date: 2010;
Original page

ABSTRACT
In a constantly changing and increasingly globalized world, the construct of culture and subculture have becomeincreasingly central to the consumer behavior literature. Religion still plays a significant role in influencingsocial and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective.All possible alternatives within different dimensions were assessed to find out the most suitable combination ofdimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factoranalysis form the four dimensions. The findings of the study indicated that the combination of three dimensionsnamely (Current Islamic issues, religious education, and sensitive products) produce the best results among otherdimensions.

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