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Mobexpert - Reprezentări Semiotice ale unui Stil de Viaţă

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Author(s): Camelia-Mihaela Cmeciu

Journal: Acta Universitatis Danubius : Communicatio
ISSN 1844-7562

Volume: 3;
Issue: 1;
Start page: 162;
Date: 2009;
Original page

Keywords: creativity | semiotics | social value

ABSTRACT
The lack of space triggers, in postmodernism, the creativity of the furniture designers. The tendency of abundance and of filling the traditional space with ancient objects is replaced with a certain fluidity of some simple structures which will turn into an indexical sign of a certain life style. Having as theoretical background the semiotic framework of Jean-Marie Floch ([1995] 2000), Jean Baudrillard ([1968] 1996) and the representatives of the Groupe μ (1992), the aim of this paper is to analyse the four semiotic valorizations on which an advertisement of Mobexpert is structured.
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