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The Modern Retail Habitats in the Gulf Region: The Experience of the Bahraini Shopper

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Author(s): Jaafar Ahmed Mohamed Al-Mahy

Journal: International Journal of Business and Management
ISSN 1833-3850

Volume: 8;
Issue: 13;
Date: 2013;
Original page

ABSTRACT
This research paper explores the motives people go shopping in the Gulf region. The venue for the study is theKingdom of Bahrain. The study sets out to test a major hypothesis that given the novelty of the modern retailingformats in the region; shoppers are more likely to stress the hedonic and social aspects of shopping than theutilitarian facets of it. Data was collected from a sample of Bahraini shoppers who answered specific questionspertaining to their shopping experience. The results obtained verified the research hypotheses. Respondentsperception of shopping appears to be conditioned by two main factors; the novelty of the retail habitats and theharsh desert climate of the region. The topic of shopping motivation has important implications for retailmanagement. It significantly impacts store design and layout, customers’ loyalty, satisfaction, and storepatronage.
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Tangokurs Rapperswil-Jona