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Need and potential risks of strategic alliances for competing successfully

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Author(s): Catalina RADU

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 13;
Issue: 1;
Start page: 165;
Date: 2010;
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Keywords: strategic management | strategic alliances | cross culture

ABSTRACT
In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.

Tango Jona
Tangokurs Rapperswil-Jona

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