Academic Journals Database
Disseminating quality controlled scientific knowledge

Need and potential risks of strategic alliances for competing successfully

Author(s): Catalina RADU

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 13;
Issue: 1;
Start page: 165;
Date: 2010;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: strategic management | strategic alliances | cross culture

In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.

Tango Jona
Tangokurs Rapperswil-Jona

     Affiliate Program