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Negative election campaign – violence in political communication?

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Author(s): Ionela Carmen Boșoteanu

Journal: Sfera Politicii
ISSN 1221-6720

Volume: 19;
Issue: 164 (10);
Start page: 48;
Date: 2011;
Original page

Keywords: political communication | negative campaign | strong language | Guerrilla Marketing on the Internet | new media

ABSTRACT
Today, at the beginning of the XXIst century, politics has come to display itself, under all its forms, in front of a mass public through communication media, within the daily exercise of democracy practice. All of the political actors admit that one of the main conditions for having a successful intervention in public debate, in making decisions is to understand the way communication and media work. The growing immixture of communication mass media in the political arena, as well as the tendency to propagate politics – a show with more and more violent and aggressive acts, in absence of arguments, the way political parties and politicians use public relations, marketing and advertising techniques in elections campaigns testify to the political fervour and degradation of political speech.

Tango Jona
Tangokurs Rapperswil-Jona

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