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NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

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Author(s): Pop Ciprian-Marcel | Radomir Lacramioara | Maniu Andreea Ioana | Zaharie Monica Maria

Journal: Annals of the University of Oradea : Economic Science
ISSN 1222-569X

Volume: 4;
Issue: 1;
Start page: 804;
Date: 2009;
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Keywords: neuromarketing | fMRI(functional Magnetic Resonance Imaging) technology | “buy button”

ABSTRACT
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex
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